Business insight is when you analyse data to find meaning and a deeper understanding of a situation or issue. The objective is to gain insight into major mechanics related to your particular business, industry, your competition, or some other aspect that will result in a competitive advantage for your business.
Consumer insight is all about analysing your customer data to better understand who your customers are, what they want from your brand so you can better personalize and tailor products to the needs, wants, and demands of their customers. Smart use of customer insights intended to improve customer experience, and could obviously mean more revenue.
Customer insights can provide a deeper understanding of how your customers think and feel about your products and services, understand what they need and why they need it and help you make better decisions about how, when and what to sell them.
Data is more or less useless nonsense without analytics. Analytics is how you make sense of your data and uncover meaningful trends.
Insight is gained by analysing data and information to understand what is going on with a particular situation or phenomenon. The insight can then be used to make better business decisions.
Insight is the value obtained through the use of analytics. Analytical insights are incredibly powerful and can be used to identify areas of opportunity and grow your business.
Decision support system definitions
A decision support system is an information system that supports business or organizational decision-making activities – Wikipedia
A decision support system (DSS) is a computerized system that gathers and analyses data, synthesizing it to produce comprehensive information reports – Investopedia
Decision support systems are generally recognized as an element of business intelligence systems, along with data warehousing, data mining, executive information systems, expert systems, and agent-based modelling in order to help organizations make informed business decisions.